Figures published in the latest annual Economic Impact Assessment show NGCV’s collective economic contribution to the North East in 2012/13 was £78.4million. For every £1 of public subsidy received, there was a return on investment of £3.63.
Produced by independent consultants ERS, the fifth NGCV Economic Impact Assessment also highlights that the 10 cultural organisations (representing 22 venues*) support 2020 full time equivalent (FTE) jobs, 1231 of which are people directly employed by the organisations. In addition, 894 volunteers gave 35,296 hours of their time in front of house and back office roles with NGCV.
There were 3.8 million attendances at NGCV events and activities and NGCV generated £17million additional visitor spend in NewcastleGateshead and £8.8million across the North East during 2012/13.
As well as supporting around 2000 people each year with professional development opportunities linked to culture and creativity, NGCV members also provide work experience, apprenticeship and volunteering opportunities for those who may not otherwise have the opportunity to gain skills in the sector.
In addition to reporting its economic impact, NGCV has compiled data on its work in communities across the region to reflect its social impact. Many of the projects delivered each year work with hundreds of hard to reach, vulnerable and marginalised individuals, groups and communities. The impact of their involvement can, in many cases, be life-changing and bring about positive changes in a person’s life.
Jim Beirne, Chief Executive of Live Theatre and Chair of NGCV said: “As well as providing real economic benefits to the region, collectively we supported 872,797 learning and participation engagements and worked with hundreds of schools to inspire the next generation of cultural participants. We also raised £7million in additional project funding for cultural activities beyond our core programmes, which includes outreach and special projects.
“We play a pivotal role in supporting the destination’s visitor economy, which is worth £1.3billion, and we are developing a range of cultural enterprises across NewcastleGateshead, including Live Theatre’s LiveWorks development on the Newcastle quayside and Tyneside Cinema’s new cinema screen and video art gallery.
“Communicating the strengths and successes of NGCV reinforces its importance for the region and encourages further collaboration with private and public sector businesses that can support and widen the work we do.”
The NGCV Economic Impact Assessment is held in high esteem and has been cited as good practice regionally and nationally. The reports have been widely shared and it continues to be an excellent resource to measure the impact the 10 cultural organisations have within the regional economy.
For more information, please visit www.ngcv.tv/impact
ERS is an independent research consultancy which carries out the annual Economic Impact Assessment for NGCV in line with Treasury Green Book Guidelines. http://www.ers.org.uk/
Note: NGCV members operated 22 venues and sites up to March 2013. Due to a change at Tyne & Wear Archives & Museums, the partnership now runs a total of 19 venues in Tyne & Wear.
Photo: Mark Savage