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NE Equality Award Winners

9th November 2016

Tyneside Cinema’s Dementia-Friendly Cinema programme has won a prestigious North East Equality Award.  The North East Equality Awards , which took place on Thursday 20 October, celebrate outstanding equality and diversity practices across the public, private and not for profit sectors.
Run by Equality North East, the awards recognise the achievements of local organisations, individuals and groups in embedding inclusivity through equality and diversity in day-to-day working practices, leading the way to a fairer future for all.   Tyneside Cinema’s Dementia-Friendly Cinema shows are special film screenings in which adjustments are made to take into account the needs of people living with dementia. The organisation won an award in the category ‘Employers between 50 and 250 Staff’ for this groundbreaking initiative.
Dementia-Friendly Cinema is a monthly programme where the Cinema screens a classic musical in a supported environment with trained staff on hand to welcome guests and offer assistance when needed.  The screenings started as a pilot scheme in 2015 and proved incredibly popular with audiences, with hundreds of people attending the programme and overwhelmingly positive feedback - both from people living with dementia and their families and carers.

A case study about the project was developed to share learning and can be downloaded here  
Dementia-Friendly Cinema is now a permanent part of Tyneside Cinema’s programme and the learning and good practice from setting up and running the programme has been shared with all the members of NewcastleGateshead Cultural Venues.
Tyneside Cinema Chief Executive, Thomas Peutz said:  “We are absolutely thrilled that our Dementia-Friendly Cinema programme has won a North East Equality Award. This is an amazing testament to the hard work and determination that our staff and the programme’s supporters have put in to ensure that it has not only been delivered to a high standard, but has been delivered with passion and care. At Tyneside Cinema we believe deeply in the power of cinema to enrich lives. Dementia Friendly Cinema is a powerful project that has energised and excited everyone working on it and has proven extremely popular with the audiences who come along to the screenings.”
Dementia-Friendly Cinema takes place at Tyneside Cinema on the last Thursday of every month. Tickets are £4.50 for all and carers go free. For further information and screenings please visit https://www.tynesidecinema.co.uk/whats-on/dementia-friendly-cinema

1. Tyneside Cinema is one of the UK’s leading independent specialised film and media venues. Alongside its programmes of new world cinema and digital media arts the cinema is also famous as a screen heritage attraction, housed in its spectacular Grade II listed building in the heart of Newcastle. Tyneside Cinema is an Arts Council National Portfolio Organisation and also receives revenue funding from Newcastle City Council, BFI and Creative England.  Visit the website here

For further information, images or interview requests please contact Chris Scott, Marketing Manager at Tyneside Cinema on 0191 227 5517 or email chris.scott@tynesidecinema.co.uk. 

2. Dementia Friendly Cinema was initiated by the Elders’ Council of Newcastle who also provided seed funding to start the project.  Ballinger Trust provided a donation which enabled Tyneside Cinema to launch the research project and provided a grant to support and deliver a three-year Dementia Friendly Cinema Programme at the Cinema. Dementia Friendly Cinema Project Partners are the Elders Council of Newcastle, Quality of Life Partnership, University of Newcastle Institute for Ageing, Newcastle Carers, Dementia Care, and Alzheimers Society.

3. Equality North East is an independent not-for-profit company based in Gateshead that works across the whole of the North East region with the aim of ‘Leading the way to a fairer future for all by celebrating the value of Equality and Diversity through innovative training, support and networking opportunities'. The organisation was established over ten years ago and has developed to be an important regional resource and the leading body for equality information, advice, guidance, training and support for individuals and organisations in all sectors

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