Newcastle Theatre Royal Trust, on behalf of Newcastle Gateshead Cultural Venues (NGCV), is seeking to appoint suitably qualified consultants to carry out research to explore the feasibility, options, opportunities, challenges and costs of a unified NGCV CRM, ticketing and What’s On system.
The consultant is required to produce a feasibility report, taking into account the considerations listed and including clear recommendations for the partnership outlined in the Call for Written Quotations.
Click here to download the Call for Written Quotations
The brief has been circulated to recommended consultants who have specialisms in this area, but any others wishing to apply are free to do so.
Deadline for submissions: 12 noon 31st October 2017
To discuss the tender in advance of submission, contact Philip Bernays Philip.bernays@theatreroyal.co.uk
Summary of the brief
There were over 3.8 million attendances at our venues in 2015/16, according to our most recent independent Economic Impact Assessment. Research by MHM in 2015 related to The Insider project, showed that we held 473,000 unique addresses across our databases, with a reach to 1.2m people.
Coupled with the increasing potential of technology, we feel that as a critical mass of cultural infrastructure in a geographically compact area, with a long history of effective collaboration, there could be significant opportunities to grow audiences, improve engagement and meet our cultural, social and business objectives, as well as making ourselves and the cultural ecology of the city and city region more sustainable and stronger.
In terms of the next stage in our audience development and public engagement journey, we feel that there is potential in building on our strengths, shared learning and collectivism and exploring:
Bearing these in mind, three strands are apparent, which we would like consultants to produce a feasibility study for, ensuring that there is clarity around the potential, added value, opportunities and challenges of these three strands and how they might be complementary and meet our needs:
We understand that this may be one completely integrated system, or a series of standalone systems that talked to each other. There is a need to recognise that all our organisations already have their own CRM systems, some also have ticketing systems and we all have our own websites and communications and marketing teams.
We envisage that the feasibility study would provide a series of recommendations, options and a specification and/or business case for what approach would be the most useful and bring the most added value. Should there be strong feasibility for a particular option, the intention would be to seek further investment.
This work is funded by Arts Council England and NGCV member contributions, on the understanding that there will be learning to share with other areas in England and the potential for a transferable model for other geographic partnerships or consortia.