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Dementia Friendly Screenings start in Oz

21st July 2015

Newcastle's Tyneside Cinema launches its brand new film programme for people with dementia and their carers, families and companions on Thursday 30 July with a special screening of the classic movie musical The Wizard Of Oz.

The cinema has been in preparation for the launch of the programme over the spring and summer and has worked with a host of partner organisations across the region to develop it. The aim of the project is to make it easier for people with dementia to go to the cinema.  Screenings will run fortnightly on Thursdays until December, with the first five titles in the programme as follows:

  • Thursday 30 July, 1.00pm – THE WIZARD OF OZ
  • Thursday 13 August, 1.00pm - GENTLEMEN PREFER BLONDES
  • Thursday 27 August, 1.00pm - GREASE
  • Thursday 10 September, 1.00pm - SINGIN’ IN THE RAIN
  • Thursday 24 September, 1.00pm - MAMMA MIA

Tickets for Dementia Friendly Cinema screenings are £4.50 each and Carers go free.

They are available from the Cinema’s Box Office in person, or by telephone on 0191 2275500.  They can also be bought online at www.tynesidecinema.co.uk

Earlier this year the cinema undertook a public consultation to help develop the programme.  This helped define the needs of people living with of dementia and informed not only the nature of the films screened, but also the enhancements needed to make the building more safe and comfortable for the audience.  The Cinema has appointed a Dementia Champion and staff are receiving Dementia Friends training to raise their awareness and understanding of dementia and ensure the best possible welcome and support at the cinema.

Tyneside Cinema’s Programme Manager, Jonny Tull said, “This is a really important project for the Tyneside Cinema. Our staff have really enjoyed developing it with our partners and we’re looking forward to finally opening our doors on it later this month.  Dementia Friendly Cinema will be a great addition to our programme and sits alongside our other relaxed environment film programmes Bringing In Baby and Access Cinema.”

For updates on the project please visit www.tynesidecinema.co.uk/whats-on/dementia-friendly-cinema.

The Dementia Friendly Cinema project was initiated by the Elders Council of Newcastle who also provided seed funding to start the project. Dementia Friendly Cinema’s partner organisations are Tyneside Cinema, the Elders Council of Newcastle, Quality of Life Partnership, University of Newcastle Institute for Ageing, Newcastle Carers, Dementia Care, and Alzheimers Society.

The project is supported by the Ballinger Charitable Trust and the Elders Council of Newcastle.

The cinema screenings will be part of the research programme and a final report in February will make recommendations about future screening programmes.  Research will also be shared within the NGCV partnership and across the sector to share learning and good practice.

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