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Creative Fuse ignites!

23rd March 2017

Creative Fuse North East is a unique partnership between the region’s five universities. Specialist academics and staff will work with industry, cultural organisations, charities and the public sector, to explore how creative, digital and tech (CDIT) firms complement and add value to each other, sharing best practice and encouraging the adoption of new innovative working practices.  This will ensure the CDIT sector becomes more resilient and grows faster – creating more and better jobs for the region.The scheme will also look at how skills in the CDIT sector can be transferred to other areas, for example placing creative practitioners within other sectors such as transport or health.

The project led by Newcastle University was launched last December by former Minister of State for Culture and the Digital Economy, the Right Hon Ed Vaizey MP, Chairman of the Creative Fuse North East Advisory Board.

European funding for complementary activities with the region's cultural sector was agreed in February 2017 and by May there will be activities in place to ensure that the cultural sector can engage and benefit from involvement in the programme. NGCV was involved in discussions around achieving this and is actively encouraging organisations from the cultural sector to get involved and make their voices heard.

Jason Legget, Project Director of Creative Fuse North East said: “We have an unprecedented opportunity here to do things differently and see some real results. This isn’t about academics and experts telling companies what to do. It is about using all the different expertise from these five respected institutions in new and unexpected ways; taking the things we learn and experience and finding out how they can benefit other industries too. It is incredibly exciting.”

The first phase of the project is underway with the most comprehensive research study of the region’s CDIT sector ever undertaken. It is engaging with thousands of businesses, organisations, freelancers and institutions, developing a detailed understanding of what makes the North East community unique and helping to identify ways it can be developed. 

The data from this survey will be compiled and analysed by a team of specialists and the findings used to inform and shape a series of specialist Innovation Pilots scheduled to be delivered 2017-18.

Also happening right now, every month Creative Fuse holds C.A.K.E events - Collaboration and Knowledge Exchange, with expert speakers on different themes, delivering short presentations to audiences of creative innovators from the creative digital and IT sectors as well as education, arts, culture, heritage, health, manufacturing and engineering, amongst others.  You can sign up and find out more here 

Click on the links on the Creative Fuse NE website to sign up for updates and keep informed